TRU USA Tracks

Anti Social Recruiters – can you really make placements, find clients and candidates in social media? Is twitter really just a place where recruiters hang out? Are you better off spending your time on traditional recruitment techniques over using social channels? Is it all hype and Koolaid or is there substance in the Social Recruiting talk?

Battle of the Bloggers – There’s many benefits to running a well read blog but the skill and discipline needed to build a community around it and to generate real benefit for business or an enhancement of employer as well as personal brand. Since #trulondon there has been a noticeable uptake in blogging in the sector, attend the track and join the crowd.

Being Mobile – What’s the future for integrating mobile technologies with recruitment strategies including Ipod applications, geo-tagging and other mobile media…with interesting examples from Europe. Should mobile be integrated into candidate and client strategy or is it all hype. You get to decide.

Candidate Experience – How important is the candidate experience now & in the future? How do the candidates view the experience they have when applying for jobs via third party recruiters, corporate recruiters, HR or job boards? What is the candidate experience once they get past the application stage? What’s the best way to manage the process & handle both the good and the bad news delivery?

Community Building – We all talk about building talent/client communities but can you build a worthwhile business community around Facebook, Linkedin, Twitter etc…and is it really worth the effort to do so.

Culture Clash – The world is shrinking and networks are going global. #trulondon is a testament to the narrowing of borders combining the leading brains in our sector from the U.K, the U.S. & Canada. What are the shared views of the community and where do cultures clash between the continents? What do you need to keep and what do you need to be open to when networking or trading cross borders.

Employment Branded – Following on from the popular Recruiter Cast debate “Is the Employer Brand dead?”, this track looks at the issue of employer branding. How to stand out as an employer and how recruiters can use employer branding. Has employer branding is turning in to employee branding as a result of the social media explosion and the growth of the personal brand.

Future of HR – Is HR finally dead – or is it experiencing a resurrection? What is the function of HR? How far should the discipline reach into an organization and can HR really influence culture and strategy? And how can the function develop to be operationally effective.

Gen Y – A continuation of the Gen Why debate from #trulondon. What does Gen Y really mean and how is it defined? How do you attract the best of the generation to your brand, and once you have them, how do you keep them?

Grow Your Business – What is the best strategy for increasing recruiter revenue streams? What do HR, Hiring Managers, and Candidates really want from Recruiters and how can you deliver this to increase your business. Should recruiting be relational or transactional and how much time should be spent on the phone selling?

JIT Sourcing vs. Pipeline - Simple question, do you Bag and Tag, or Pipeline what you think your going to need in the future. Hear some the world’s best Sourcers go head-to-head with some of the world’s best Recruiters and HR practitioners….let’s get ready to rumble.

Job Board 2020 – To read the many blogs on the future of job boards you could be lead to believe that there isn’t one! Recent results globally both in terms of revenue and traffic suggest something to the contrary. Will the future be in specialist or generalist? How will social impact on the traditional model? Will the job boards need to become active in networking and create communities where the job board is just a part or will the current model stay the same? If it’s not broke, why fix it?

Leadership Question – What leadership is needed now & in the future? What are the big challenges faced by today’s leaders & how will this change over the next 2 decades. Will a Gen Y leader actually be any different to Gen X, or the same thing just in jeans and a stripe shirt? What challenges will the future bring and what will leaders need to be to shape the future rather than follow it?

Phoenix Recruiting – As the world economies look a little more optimistic and employment opportunity looks more optimistic, what’s going to happen in 2010. How has the market changed? How have job seekers changed? What can we expect from the market moving forward? What practices will return once normal business is resumed and how will this shape the way we all work? What impact social media? Will we see increased use in the talent sector or will we see continued apathy & limited take up?

Recruiter Big Brother – Video is a great medium to communicate message and it doesn’t need expensive production. Anyone with a webcam or flip can vlog. Video C.V.’s/Resumes don’t have a future (or do they?). How to get the most out of video as a medium and why you should be thinking about it. The simple way to make movies. Take part in the track vlog and upload before the end of the session.

Social Learning – Secret Track

Social Media Circus - the most popular attended track at #trulondon What works best in the social channels, how can they be combined and what are the real examples of great social recruiting. This will be a very lively and informative track that will be repeated throughout the 2 days. Come early, expect a crowd for all the tricks in the circus.

Skin in the Game – this is a special track which focuses on how to get veterans back into the civilian workforce. There is a lot of noise around this topic but very little known take up. What can recruiters and HR professionals do to help support this very commendable enterprise. Led by the one and only Blake Cannon.

What’s Hot/Not – What’s tomorrow’s big topics, what’s everyone talking about now and what’s just so yesterday. What’s trending and what’s forgotten. Are you talking blogging, commenting on the next big thing or the next big fail or are you fast becoming history.

Yakkity Yak – Come and sit in Bill Boorman’s hot seat, if you dare. Join this blogtalk broadcast track to talk podcasting, recording and all things audio. What is the difference between audio and video, is there really and audience and can this be leveraged for business/recruiting?

BONUS:

TRUSource – back by popular demand we have five of the world’s best sourcers and representation from the premiere global sourcing training company. You’ll get the best sourcing brains all to yourself for one full day of hands on and interactive training. So bring your laptops, your search queries, and your Boolean boo boos and head on over to TRUSource…It Is On.

You can buy tickets for TRUSource and TRU USA or TRUSource on it’s own. TRUSource is a training event as opposed to the regular unconference with a TRU Crew twist.

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